The Story Behind the ERA Bracelet
As the first design we created, the ERA Solidarity Cuff Bracelet holds a special place in our hearts. Women’s equality is the issue that first drove me to become an activist, and I still believe that ratifying the Equal Rights Amendment (ERA) is the ONLY way to ensure women’s rights are protected and women are treated equally under the law across the nation.
Although similar to the ERA bracelet we created as a fundraiser for the We Are Woman Rally in 2014 in that it has the letters ERA and is a cuff, this is actually a complete rework of that design for a new material: stainless steel. That bracelet had stepped-down lettering and was somewhat flexible in that it could be bent once, slightly, to better fit the wearer’s wrist. This one, on the other hand, is made using a completely different process, is unbendable, and features a beautiful “wet look” shine.
It should look beautiful for many years, and there’s some irony in that– it’s been 90+ years that women have been fighting for equality and passage of the ERA, and there’s no telling how much longer it will take, so hopefully this bracelet will last until women are finally equal and protected under the U.S. Constitution.
All of the photos above were taken by us in our studio with the same camera, just under different lighting conditions and with different colors of light. It’s actually very difficult to get a shot that shows the shine without shadows– the metal either eats light or reflects it back– so we tried it several different ways and chose the best ones.